Memberships, memberships, memberships...

Everyone is going after memberships. Squarespace and Gumtree are the most recent to join in on offering this as part of their services.

This is great, but as community builders we need to be aware selling a recurring membership is 100x harder than selling a one off item.  We also risk burning people out on recurring membership payments as more and more people seek to create businesses around this.

It doesn't have to be one or the other, you can blend options in to find the right mix for your community.

Build this into your thinking of what you decide to build.

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