On platforms doing the heavy marketing lifting
public
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5 min read
I'm using Substack as an example as I personally classify it as a tool that is
great for community building.…
![Community Marketing [Recording + Slides]](/content/images/size/w300/2022/04/CleanShot-2022-04-06-at-19.26.42@2x.png)
Community Marketing [Recording + Slides]
paid
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1 min read
In this presentation, I dive into the concept of Community Marketing — as community builders we need to develop strategies to promote and grow our communities separate to how the entire business may operate.
Change my mind: Marketing should report to community
public
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2 min read
The Rosieland crew was chatting in our internal Rosieland Slack, when Rosie
captured and tweeted one of my off-the-cuff comments:…
Calling 'Community' the 'New Marketing' is an offense to our profession
public
–
1 min read
Ok, I know community is the new 🔥hot 🔥 cool thing.
Everyone wants community.
It's the new marketing, apparently.
And I…
