We’re in an age where community has to get better at proving our worth to the rest of the business.
And what better way is there to do that than to tap into our competitive advantage - the people themselves? No one else in the business speaks to their (potential) customers as much as we do.
We have to get smarter in how we spend time with our people. We have to do more community discovery that is continuous and of benefit to both our businesses and the people that are a part of it.
One such way is the concept of Continuous Community Interviews.