Community Research as a Service

Don't call it a community newsletter

A short story on how we doubled our email open rate for our weekly newsletter

Rosieland Roundup 277

Community is not performance, when human and AI meet, the fine art of freemium communities

When visibility in community matters

10 mindset shifts to help you advocate for the fine art of freemium communities

Rosieland Roundup 276

17 sources, including: GenZ lurkers, standing up to tyranny, algorithmic discrimination

Research serves communities

Understanding the value of databases of knowledge

In the age of AI good community data is everything

Exploring community generated data in the age of AI

Community is not that!

It is this! No, it's that!

Rosieland Roundup 275

The rotting internet, third-party data for AI, pain and business value

The building of a social capital system

How capturing community data led us to informed product decisions

Rosieland Roundup 274

19 resources this week to help you explore community building: Consent, two types of feedback, the ROI of a local library, and more!

It's Happening

An action focused mindset makes all the difference to our community strategy

Rosieland Roundup 273

12 links to help you learn about community building this week. Garbage In, Garbage out. Private equity kills community. The small web.

Pocket is closing down

What can we learn about this from a community perspective?

Community Discovery is Everywhere.

It's easy to fall into the trap of over thinking

Rosieland Roundup 272 — Sidewalks matter, bridging dictionary, untrue fans

16 links to help you expand your community knowledge

Introducing RosielandLM

It's here, or more accurately, it's here for me. Coming soon to paid members.

Rosieland Roundup 271 — AI networks, just hard work, outreach paralysis

With a hint of audacity.

It's inevitable. AI is changing how we build community.

Especially for community discovery and community knowledge management

Rosieland Roundup 270 — group chats, messages that we send, human > ai

The death of community analytics

Community Confidence

Actions with confidence lead to better outcomes.

Community is the future of education. From ages 0-99. Here's why.

Every industry needs a community of practice to independently serve them.,

Rosieland Roundup 269 — the five thens, community is still hard, AI robot friends

20+ insights, relax whilst Rosie researches 😊

The Five Thens

The best community ideas come through exploration

Chain Letters

You can't just replace the people with AI

The Duolingo backlash

Rosieland Roundup 268 — diversity, the socialsphere and ch-ch-changes

The most comprehensive community building roundup out there! Hours of research, condensed into minutes of effort for you. 🐌

Community Engagement 101

This is the community engagement course you never knew you needed!

Rosieland Roundup 267 — a book brigade, vitality from events, research and listening in journalism

And did someone say Rosieland Community Courses?

Community can be when the audience faces the stage

There's a popular saying that keeps getting quoted:

I ❤️ it when my Rosieland and MoT worlds collide.

We're starting a referral program at Ministry of Testing, we're calling it MoT Friends, but crucially,

Making sense of community knowledge is a superpower!

It's easy to forget how much information we consume as community professionals. It's constant. It'

Step one towards your pathway to building community without letting social networks have all the fun.

Rosieland Roundup 265 — CKM for AI, Careless People, autonomous communities

👋 Welcome to another week in Rosieland. Every tid bit we share helps expand the world of community building. I hope

Community AI Knowledge Management as a Strategy: Continuous data, AI and your community strategy

When it comes to data generated by our community, I’ve been refraining from jumping on the AI bandwagon. It’

The CEO²

When the Chief Executive Officer (CEO) is also the Community Executive Officer (CEO). What do we mean by

Why you need to pay attention to Bluesky

Bluesky's founder and CEO, Jay Graber, was recently interview at SXSW, here's what I love about

The opportunity in closure

We can despair, or we can see hope in the changes of the world.

The very many objections we encounter to engaging in community

A while back I asked what was stopping people engage in a community. It turns out this was a pretty

Community algorithms are everywhere

Introducing Community Discovery, again

This is a written version of a talk I did for Community Week. I've been on a journey

To start a community, create a lexicon

It's time for different community strategies, the old way simply isn't working anymore...

We're a bit like...

When people ask me about the community we are building, their minds shift way too easily to "community platforms&

Why I hate the term "paid community"

And my desire for it to become a thing of the past. Perhaps it's the sign of the

Community Knowledge Management as a Minimum Viable Product (MVP)

I’ve been reflecting on our current internal Community Knowledge Management (CKM) processes and the progress we've made.

This is community.

At the heart of good community is research. 20 years into my community career and I feel like I’m

Care as a community strategy

I keep going back on forth on thoughts about community structure and strategy. As with all these things, every organisation

Communities at the heart of research. It's happening.

It seems putting the people at the heart of research is becoming (more of )a thing. As a huge advocate

My hunches on why Meetups are back

My mind is a bit blown at the amount of MoT Meetups happening right now. In January over 500 people

Leave it to the experts

One of the things I’ve been becoming more confident in is the idea of saying that the community heavy

There's an alternative to the social broligarchy emerging

Mastodon's CEO announced he is handing control to a non-profit organization, stating that it should not be owned

Digital displacement

Houston, we have a problem here. We are being displaced digitally. It's leaving us in a state of

Acknowledging community confidence

As part of building good community we should acknowledge that no one can come in and magically make good decisions.

Community Ambassador Programmes — A very brief guide and a list of examples

In my day-to-day work, we're creating a Community Ambassador programme.

Meta and their move to community moderation

TLDR; Meta are shutting down the company's fact-checking program for Facebook and Instagram would implement a community approach

Custom communities are on the up

When we look at community as the whole picture. When we commit to community not being built in a silo.

Thinking in community systems

Community can be a bit fluffy. A bit intangible. A bit directionless at times. We can believe in something, yet

Informal Networks

The way we organise and connect is changing. Embracing informal networks needs to be considered as part of building effective

My Year at MoT

2024 was something else. Intense, is an understatement. Here's my personal take on it that I haven'

Community comes from "the work"

I've been saying for a while that engagement and conversation in community is often detrimental. It's

Community predictions

Show, not tell

The very nature of community means we often associate our work with conversations. People like to make commentary. They like

The 80/20 Conversation Rule

Too many conversations can be overwhelming and we must learn to balance them in our community design.

Co-existing

It’s funny how people struggle with the idea that community and business can co-exist. We have to be totally

The win-win-win

How we function as society needs to be balanced, we've gone on far too long without paying attention

Conference Challenges

Conferences are a tough nut to crack! Whilst content is important, connection is often what tips them into making them

Rosieland Roundup 250 — Community side effects, communityship, Barnes & Nobles comeback

👋 Welcome to another week in Rosieland, enjoy! The side effects of building with community in mind Learning to see the

The side effects of building with community in mind

When you build something. When you are deep within co-creation. When you recognise that building community is more than conversations.

Nothing in isolation

Traction is the business of community builders and building in isolation will not help us find it.

Community Conversations

The conversations we have within community are worth looking at from many different perspectives.

Community kits from the lands we create

One of the things I have the most joy out of in community is having fun with branding. I'

The Guide to Community Discovery

🌈This Guide to Community Discovery as a PDF + Google Doc. It's a comprehensive guide to community research with

Community Knowledge Management as a Service

There's a future of community I'm excited for, and it has a lot to do with

Words

Rosieland Roundup 247 — State of community, community newsletters, code of conducts

👋 Welcome back to the one newsletter you need to stay on top of the community industry. 🌈 What I've

What we can learn from the CARE principles

Open data often ignores the communities they came from.

Pass the baton

Of course, community work is team work!

Rosieland Roundup 246 — new towns, Melodrama, collectives

👋 Welcome to another week in Rosieland! Happy learning! 🌈 What I've written and shared this week: 🌊 Two recent examples

Third Things

We often struggle to find ways to connect and start conversations, but perhaps sometimes we need to explore everyday activities

Spaced Repetition

Are we too quick to move on to sharing the latest happenings within our communities?

The freedom to experiment so we can expand

The tool market tends to expand and retract. For a while we had tools focusing on just one thing, many

Two recent examples of exiting to community

As a founder, leading a company, and being responsible to employees and our community, I often find myself contemplating wtf

Community Experiments

Experimenting in community is essential for survival.

Closing down a community

I recently saw someone mention how the community they've been working on was shutting down after many years

5 ways AI is causing problems with community

I'm all for AI, but also there are real problems that it brings to our communities. I'

Why should the social networks have all the fun?

Architecture designed with community in mind

The Community Channel Creation Funnel

My last post was about how community channels can be prototypes of other work we end up producing.

Community channels as prototypes

Looking at channels with an action focused mindset can help us move our communities forward with greater clarity.

Do we really know best? Learning from community centered journalism.

One of the things I've been striving to do is learn from how others do community. Often the

Never has it ever been so important to...

...get out there and do the work locally.

Community flywheels build upon what complement each other

Distractions and short-term thinking are red flags when we build communities.

Fandom is wonderful. Fandom is ugly.

We often fall into the trap of believing that the one thing is the answer. And often this turns into

Lost connection

Making every interaction count

In a world that is constantly interacting. Where we are measured, obsessed, and judged based on engagement. Where we need

Networks that support communities

Data-Driven Community Quilting

I love this idea of Data-Driven Community Quilting so much.

The future of AI is (potentially) about clever connection

Community growing pains

A space of sustainable permanence

Let's have a quick look at a local creative community space.

Community needs good communication

Community is confidently moving toward the niches

The world of community is changing and it's exciting to observe. The loneliness epidemic is real, the way

The Community Search Engine Mindset

As part of Community Discovery we focus on learning and discovering. I've written about many angles of this

The Fediverse Shift

The Fediverse is not new, but there's been a recent and increased shift towards its adoption. For me,

The Power of Two

A lesson in the power of how we think about conversations with two.

Community Curiosity as a Service

The world changes. We change. Our needs change. I started Rosieland in 2020, that wonderful start of the pandemic year.

Backstage community

We have a problem in the community industry where all too often the emphasis of our work is placed within

The Foundations of Community Emergence

In my last article wrote about emergent community processes and how the only way I know how to build communities

🌶️ Make Slacks and communities quiet again

Emergent community processes

It's impossible to fully plan for community as many of the growth and opportunities happen in an emergent

⏱️ Community Clockwork

You know I love community flywheels, right? I'm always looking for new ways to look at community design

Community without the name

Much of my writing these days is inspired by what I'm doing at my current role (Founder + CEO)

Community Examples — 003

Shipping over sharing

🚢 I've often fallen into the trap of sharing over shipping, is this a common thing in community? I

12 ways I'm thinking about community right now

My thinking and feelings about community are constantly changing, as they should. The market has changed. The world is changing.

Using Slack for what it is meant for

The three stages of emotions for community meetups:

Community Memory Management

What’s a regret you have with your community? One of mine is not giving enough attention to the idea

Strategies for dealing with community negativity

Are your decisions community compatible?

A while back I asked myself if the decisions we were making were community compatible and the phrase struck with

Space + Place = Community

The Spectrum of Community Reach

Community = Care

Community Examples — 002

Fleeting Moments

Complaints

It's good to talk

Community is in a funny place

The pandemic has been 'interesting' for community and now as the world moves on and faces different challenges,

Community Examples — 001

👋 Hello, this is a new regular newsletter where I highlight 3️ community examples I have found during my community research.

Change the world by starting with where you live

On creating a community glossary

🌈 TLDR; How I'm thinking about creating a community glossary with intention. I'm so into community collaboration,

How would you map your scene?

Stop referring to the space where people hang out as "the community"

11 ways to find your community flow-wheel

One of the things I've been working on is aiming for a community flywheel that simply works. One

Community suffers from scientism

[Event] Community Business Models 2024: How to build a community that scales

Join us on Wednesday March 27th where Tatiana Figueiredo will share her latest thinking in building and growing a community

On developing the community profession

I love creating a good "community is not marketing" meme. It's how I end up expressing

The Community Algorithm

The algorithm's are everywhere. Most notably in search engines and social networks. We have become accustomed to them

Bulletin boards as links to the exciting

I'm concerned we design for addiction over addressing real needs

Stories as Community Discovery

Incase you didn't know, I have a thing about Community Discovery. Here's my current definition of

Why bringing people together in communities is not enough

Head, heart, hands

Co-creation and Value

False Start Community Flywheels

There's a phrase that I can never get sick of, it's the Community Flywheel. The concept

The next great division

Community Maps as a Model

Community is infrastructure

[Recording] Exploring Community Flywheels

In this event we had an open and facilitated discussion on the topic of Community Flywheels: * what are community flywheels?

Ask questions, continuously

What's your community's love language?

❤️ On creating a Community Love Language Statement. I've been listening to bell hooks, first her book on Belonging

Community is about the action taken...

Asking for and making best use of questions up front

Failing to see the community as volunteered market research

Paying attention to community aliveness

On the idea of "just keep going"

Create your own Slack Community Tracker

One of the things I've been working on is bringing awareness of all the little activities that are

Design (Community) from the Margins

Community work often doesn’t look like community building work

How I've been creating community content with community pain research

I'm having so much fun going down a community discovery focused approach to community building. I recently wrote

What makes a good community conversation?

Community Conversation Exploration

Exploring Community Conversations

We hosted a conversation on community conversations and captured the recording, transcript, summary and poll results.

Modelling real life: The Community Corkboard

Community requires research

What makes a good community question?

✨ I revamped the Rosieland Knowledgebase

🧹 I've been tidying a few things up and as part of this I've done a bit

From Ecosystem to Community

New Community Roles in Journalism

CPR - Community Pain Research

One of the ongoing perspectives that I'm developing with community building is that we are researchers. And having

Capturing in Community

The Butterfly Model: The 4 wings of social change

Leadership is community-driven

In the end, we envy connection, community and care

Find your people

Maybe don't call it a community

Build trust and the conversations will come

The BlackSpace Manifesto

Lack of physical presence isn't a limitation, it's a liberation

Continuous Community Polls

Much of our community work can often rely on sponsorship. This could be for your conferences, events or meetups. Your

Living is a communal

Expanding our emotions vocabulary

The F.A.S.T community-led approach to conference organizing

Practice culture with symbols, heroes and rituals

Looking at the same thing through a different lens

Is it community compatible?

Invest in community like you invest in your assets

Community is sort of like Goldilocks and the Three Bears. It’s hard to find the fit that’s JUUUST right.

I was recently chatting community with Nola Simon about community and she pointed me to her words on what she

The (many) definitions of community

A while back (in a previous Rosieland space that I ran) I posed the challenge of sharing a definition of

The best words in the world start with "co" 😊

What to say instead of "how are you?"

Is advocating a community prerequisite?

This is a Milly Tamati inspired post, where she described the hard yet important work of advocating: Part of the

"Our" time is coming

Your core members

What does branding in community look like?

RSS: Read > Summarise > Share

What if we drew a map of our community?

Community is the Business

Community is at the heart of everything I do. To be community-led is to have community at the center of

Community comes and go, the connection stays

The best conversationalists are those who help others to talk

Is twelve the magic number of members for small groups?

Is building community really about problem solving?

We talk about community building in terms of connection, conversations, belonging, and relationships. But what if we talked about it

T.H.I.N.K before you speak

Watch out for the community ideas trap

☀️ One of the wonderful things about community are all the amazing possibilities. There are so many things we could do!

Should we create pods instead of community?

How do your people actually like to show up?

Product X Community Thinking

Community Challenge 2: Distribute your conversations

We talk a lot about distributed community, or the of idea of 'community is everywhere'. We talk less

Women and diversity in communities

The Pac-man Rule / Open Circle Principle

Flippin' community models

Do your community surveys lack diversity?

The perfect community tool is...

The Hell Yeah or No of Community Principles

Community Challenge 1 - The Hell Yeah and No Community Principles Worksheet

About this Community Challenge: Required reading: The Hell Yeah and No Community Principles. Off the back of the article, I

In community, shared ideas are perhaps more important than the relationships made

Community has too much emphasis on relationships

The question shouldn't be "what do we automate?”

🔦 The Community Torch

Communities need boundaries too

Prototyping in community

👋Hello. My name is Rosie and I'm guilty of doing community things without properly thinking them through. There

Community, conversations and feedback can happen anywhere

Use the mute button with intention

The Chatham House Rule

Community members become more valuable over time

We just need to think of a local village and the elders who live in it. We can then start

Grow your community like a beat of the drum

"Community Thinking" is the easy part

Is it as simple as Yes or No?

Have we forgotten the humanity behind our online community actions?

A short post from me during a busy, positive yet hard week. I'm reflecting on a moment we

Get creative with a wheel of emotions

Talking to customers

Invest into an ecosystem, not just a community

Without action, community conversations weigh us down

Citation as a community building practice

Have we fallen out of love with the currency of citation? I’ve been trying to place my finger on

Level up your community map

17 Rules for a Sustainable Local Community

Use notifications to encourage action

Are your events wasting people's time?

Exploring scenius

Are we all a product of our communal efforts? I stumbled across the concept of scenius a while back and

Do this instead of a survey

Ask the same question in many different locations

Conversation is important, but constant conversation is dangerous

We can all learn to pass the mic

Create digestible summaries

How do you facilitate turn-taking in community conversations?

How community debt hinders our progress

When we look at community through the lense of a community flywheel, anything that stops, slows or hinders our community

See it, say it

Wherever people come, community naturally arises

The 80/20 conversations rule of community

When we think about building community we can fall into the trap of overly focusing on conversations. This doesn’t

Are you talking into the void?

Are you even a community builder if you haven't sent out a message and all you heard were

One month into our Rosieland community migration

A community migration very much feels like creating a home. You have an idea of how things will look. Where

A Curated Guide to Community Care

🐰 I fell down a rabbit hole and resurfaced two days later with a curated guide on Notion. The world talks

The Art of the Community Cross-Post

There's nothing like a good old community migration to get me to re-think how to build community. One

Some ways I enjoy "teaching" in community

I've been designing Glitter, the Rosieland "community space" and I love approaching community with a learning

🏖 Let's meet at the Rosieland Retreat

We're going on a one-day Rosieland Retreat. I've been in procrastination and social anxiety mode on

Reframing what scaling a community means

For my Rosieland efforts, I feel it is part of my duty to question the status quo. Just because something

🌈 How to Build a Parallel Community

Creating a Parallel Community means investing into building and replicating your community culture in distributed channels, or locations other than your main 'community home'.

How Andy Claremont leads product communities

We continue our Rosieland Community Interview series with Andy Claremont, Head of Community at Glide. Glide makes it easy to

We learn by processing

Community is a key and missing part of product discovery.

The deeper I dive into the world of community, the more conviction I have in the power of what communities

The Town Hall Analogy

When I get talking to people about community and problems I see existing in the world, I often bring up

It's not about ROI. It's about making it make business sense

I don't know about you, but the term "ROI in Community" freaks me out. I don&

How Marie Poulin went from designer to Notion Mastery community founder

We continue our Rosieland Community Interview series with Marie Poulin founder of Notion Mastery.  Notion Mastery is a hybrid course

Services as a Community Business Model

🙏 A big thanks to Chauntelle Lewis, Stephanie Baiocchi, Karina Mikhli, Sara Saunders, Val Mercandante and Camile Silva for attending and

How Dru Riley went from software developer to Trends Pro community founder

We continue our Rosieland Community Interview series with Dru Riley, Founder of Trends.vc and the Trends Pro Community.  Trends

Would you rather?

I'm a big fan of questions in community, but my dissatisfaction comes when they don't provide real support, exploration, learning or connection opportunities.

Offer digestible summaries

Community is increasingly becoming responsible for more types of community generated content. Perhaps in the past the majority of our content was contained with forums and social. These days, depending on the team set up, we need to widen our thinking of the content we could be creating.

How do you facilitate turn taking in community conversations?

Turn-taking is where people speak one at a time, it sounds simplistic, but this approach can be adapted to the communities we build.

How Lexi Kakis leads the Uncovered Community for unsolved missing and murder cases

Next up in our Rosieland Community Interview series we connected with Lexi Kakis, Community Engagement Manager for the Uncovered Community.

LinkedIn Audio Spaces as a Community Strategy

This is a story about kickstarting LinkedIn audio spaces in Rosieland. I'm sharing what I'm doing

Five things community builders can do to battle the myth of self-sustaining communities

Design for Belonging: a Notion resource

Welcome to my belonging and othering notes from the book Design for Belonging by Susie Wise. Please check out the

Learning to follow conversations meticulously

We do research before starting businesses, it would be daft not to! It doesn't guarantee success, but it

See it, say it

A community tactic to help us take action on what people feel and need.

Making following conversations easy, a Substack example.

How Taylor Harrington turned a lifetime of community building into a Head of Community role

We continue our Rosieland Community Interview series with Taylor Harrington, Community Manager for Groove. Groove is a social app bringing

Nothing stands still and the need for a continuous community approach

Community builders should stop seeking permission and feedback

Host > Hero

The world is incredibly influencer-y.

Content probably matters more than we think

On platforms doing the heavy marketing lifting

I'm using Substack as an example as I personally classify it as a tool that is great for

We need more examples of independent and sustainable communities

These days I feel better about building in community rather than building-in-public

Valuing conversation

A handful of micro-communities

The future of publishing is focusing on slow and community driven growth

The end matters

I never planned 100+ meetups across the globe

The Future of Community

Empowering people.

No one framework

Communities are transformational

🧹 Some things you can tidy up in your community

Community debt is real. It is where you prioritize community activities that will later impact the community experience in the

A quick look at Spotify Greenroom

Don't steal attention. Create what is right.

As we go into 2022, let us think of sustainable and healthy ways to build community. Even more so as

Communities are too noisy

One of the biggest complaints I hear about communities are that they are too noisy — members enter a community, try

Learning in community — an introduction

The future of education is in community. I'm convinced. Now I just need to prove it. 😅 I'

Exploring Obsidian as a community knowledge management tool

I'm a bit of an avid reader and have been told I have divergent interests more than once

What communities have you been in a long while?

When we think of communities — we often think about new communities I'm curious to know, what communities have

Roblox has no ethics as a company and a community

Thanks to Mark for sharing about Roblox, it gave me the nudge to write some notes about it, a habit

Keeping it real with the meh-taverse

Erin and I just hosted a Twitter Space on the Meh-taverse vs IRL.

NFTs feel like (expensive) growth hacks.

Retraining ourselves in community

Much of my thoughts around community are inspired from what I find through 'rosie research'. Here's

Tackling community debt — What if we kicked out inactive community members?

I've been thinking a lot recently about community debt and how this can be a more considered part

Building Web3 Communities in Discord

As a community builder who has been diving into the web3 area three months ago, I want to share some

Creating a mindset of community before profit

Steve Jobs put product before profit, Rosie puts community before profit.

Community is the way

Building a Community on Lifetime Membership

ℹ️ Updated July 2023 👋I recently updated Rosieland membership to include Lifetime access to the community and events. I used

Social Audio 101 - A Twitter Space Discussion

I jumped onto a Social Audio 101 Twitter Space, it was really good with lots of takeaways. Let me know

A Guide to the Community Creator Economy

What is the community creator economy? The community creator economy is a subsection of the creator economy that specifically focuses

How we are at the small scale is how we are at the large scale

In community, we often say to do things that don't scale. To start small. To get the foundations

What should Web 3 communities be called?

Moving beyond the parasocial

Moving beyond the Parasocial For many, our goal online is to appear relatable, approachable even. It’s the reason celebrities

Communities of Practice as a perfect place to grow and learn

I'm a slow thinker and this is a big reason why I believe Communities of Practice are perfect

Community Generated Content instead of User Generated Content

We've all probably heard of User Generated Content and have likely dropped that term in ourselves in our

Perhaps the goal for communities is to become relevant

I had been thinking about creativity and community recently and how I feel the two go hand in hand. When

The Community Building Iceberg

Visuals are a great way to communicate ideas and concepts. The iceberg metaphor has certainly done the internet rounds, there&

What is your community product?

So you want to be a community creator — but first, what's your community product? Understanding what works as

How do you make money with communities?

I get asked this question a lot. For some reason we think community is different when it comes to money.

In community, consider Lifetime Commitment (LTC) instead of Lifetime Value (LTV)

Here's my Rosie thought of the day.

In the evolution of the internet: let's make sure we're building an inclusive one

In the evolution of the internet: let's make sure we're building an inclusive one. As we

Community Entry Points

Recently I've been thinking about the community experience of entering a community. Often when we think about community,

Web 2 community profits do not all go to the founders

In Web 2, the profit of well-run communities does not go to the owners, it is distributed with care and

Positive reinforcement flywheels driving community habits

For those of you who don’t know — I am neurodiverse. I see a specialist twice a month who focuses

Creating a paid community flywheel with diverse pathways

You may or may not know, I have a not so secret love for flywheels. One thing I've

The need for new frameworks, models and ways of thinking

There are some things I believe with conviction. And this is one of them. It is what drives me every

Most people lie when they say they want community

It's no secret that community is hot. 🔥 In days gone by, people would respond to a trend by

Curation is only as good as its maintenance

I've been curating content for a long long time. Before it was even called curation, I was curating.

Monthly Recurring Relationships (MRR)

So, I've been tweeting about an idea of 'Monthly Recurring Relationships' as some kind of community

Live note taking — a value driven community build tactic

One thing I'm trying out these days is live note-taking at events we host at Orbit. I'

Community growth comes from repeatability

When we think about community and the seduction (or pressure) for growth, how can we create mental models to help

How my Community Initiatives team runs no-code experiments that drive real, statistically significant results

Rosie asked me to share this story that I shared on Twitter originally, and who am I to say no

Be an infinite community player

I stumbled upon this article this week — a sort of reflection and action statement to Finite and Infinite Games, and

The relationships you have — boundaries as community builders

Do you ever feel, just.... tired? And you want to be an introvert and not talk to anyone? (wow, you&

Athletes will lead the Community Creator Economy

This past week, many organizations jumped into action given recent NCAA rule changes, but what does this mean for the

The goal of community is not engagement

I've spoken about visions and not ideas in the past and how important it is to work towards

Joyful spaces to discover together. 💭✨

When I think of what drew me to various communities: it is the shared experiences of joy and discovery. Whether

Start virtual, with a goal to meet in real life

Are forums inherently a bad way to build real community?

So, I've been thinking about what makes good communities recently. (Shocking, I know!) One of the things on

Develop a rhythm that is right for you and your community

Starting a community is overwhelming. Think of how it feels for you, as the builder or founder. So many things

When building community, go narrow and deep

Often, our ambitions get in the way of real community building. We dream of big things. Of how the world

The Future of the Community Creator Economy

“I have a bad feeling about this…” To most people, this is a phrase that you wouldn’t think twice

Media organizations should become more reliant on not only membership, but also community as more than just a business model: it’s a way of functioning as well.

Why? It allows for more relationships and nuance than we currently have in our media environment. Through the power of

The future of professional community roles

I've never liked the job title 'community manager', but until recently it felt like there weren&

Community is everywhere, but is it in your user experience?

It's true, community can't be contained to a single forum, chat, or event. It often lives

Try starting with a micro-community

This post is Monica Lent inspired. 🙌

What comes first? Persuasion or Community?

"Convincing someone to change their mind is really the process of convincing someone to change their tribe. If they

Communities bring opportunities

One of the biggest questions and challenges of communities is deciding what brings value. Without value, people naturally won'

Change my mind: Marketing should report to community

The Rosieland crew was chatting in our internal Rosieland Slack, when Rosie captured and tweeted one of my off-the-cuff comments:

Calling 'Community' the 'New Marketing' is an offense to our profession

Ok, I know community is the new 🔥hot 🔥 cool thing. Everyone wants community. It's the new marketing, apparently.

Nomadlist is paying $5k per month for Slack

The role YouTubers, streamers, and gamers played in the community creator economy

These days, when we think of the community creator economy, we often think of a newsletter’s slack channel, a

Supporting People, Programs, and Products with Community

Let's talk about building community strategies that support an organizations people (the team), programs (from marketing to education)

Before you start a community

I wrote recently about obsession of being community-first and thought it would be worth diving more specifically into to the

It doesn't have to be community-first

As much as I love community building, I'm here to be a skeptic too. With all the hype

Building a Brand Community Strategy

200+ Minimum Viable Community Ideas (MVC)

We’re almost midway through our Rosieland Community Building cohort and we thought the results of a collaboration activity would

Recruiting as a business model

I've been aware of, and been an (admittedly inactive) member of Elpha for a while now. I knew

A community vision is better than a community idea

The whole thing of ‘validating an idea’ is thrown around so much in the startup and indie world. I nodded

What we can learn from Communities Gone Wild

Communities aren’t something that should be taken lightly — while yes, communities can be glorious, happy places to be, if

Just because you run a community focused business, it doesn't mean you can't pay people who help you build it.

I had strong ethics when building up Ministry of Testing and always felt uncomfortable asking people to do stuff without

Seven lessons from a legend: Big news gave us some big insights

Team Rosie here (Ali, Danielle, Erin, Leo). We’re so proud of Rosie Sherry—she continually shows us what courage,

Helping you think through your community onboarding process

Earlier this week, Danielle asked an important question about the topics we don’t talk about enough in community building:

Get past the introductions — Or how I built a minimum viable community for indie women

Or how I built a minimum viable community for indie women. Sometimes I just have to write on the spur

How I handed over my community 😭

Good community builders know how to tag

There’s certainly an art to community building and much of it comes down to the sheer intention of ‘studying

The 7 steps to validating your community

2020 was huge for the world of community building, and it honestly feels great that the world is starting to

My current approach to content creating and note taking with community in mind

A peek at how I use Notion to never run out of things to share. One of the biggest challenges

Pool, hub, and web framework for communities

What Google can teach us about building belonging

The Self Heuristic ❤️

I love this, and also admittedly had to read it several times.

Discourse's Recommendations for Tough Conversations - and what we can pull from it for community moderation.

I'm really impressed with Discourse's Recommendations for Tough Conversations that they created for their community and

Pairagraph — An interesting way to host conversations

Subscriptions are the community dream—the reality is often different

Help your people feel like they belong by talking about them.

In community we need to be connecting and creating paths with people constantly. To be talked about in a positive

What community builders can learn from superfans

My early teen years I spent obsessing over Lily Allen; updating my MySpace profile to reflect hers, packing in an

How to be a good community member

I grew up in rural Idaho—camping, hiking, and exploring in the world was second nature. The number one principle

A mindset of starting afresh

2020 is so full of 💩 I think back to pre-COVID life and realize how easy everything was in comparison to

Stop blaming the tools

"Slack sucks for communities." "I can't bear another Facebook group." "Forums are so

Getting better at community building, one tiny habit at a time

You want to get good at building community, but don't know how? Here's an idea, build

Lurkers are people too 😅

Updated September 2021 On thinking about designing communities with lurkers in mind. As community builders, I feel like lurkers tend

Rituals as a foundation of community marketing

Community is dead, long live community!

Some current thoughts on the state of building communities and businesses. This post is a result of a conversation I

The Power of Building Communities with Questions

We live in a world where we expect and demand answers. People come searching for answers and blueprints, but leave

TikTok showed a different way to create a community

Building community with kindness

The other day I was reminded of what I often preach: be kind and rosie in everything you do. Those

Building a community digital garden

I don't know about you, but I cannot escape all the talk of digital gardens. It feels like

Communities help people stumble upon happiness

Stumbling upon communities brings people all kinds of opportunities, discoveries and real happiness for people. The more communities we create,

Lurk as a Service

Have you heard of the idea of a 'productized service'? First, imagine you run a consultancy or agency

Building a community with introverts in mind

Hey everyone. My name is Rosie Sherry and I’m an introvert. 😅 When I was young I would literally not

Use your forum as a blog

I noticed today that Airtable use Discourse for their community. They also use it as a way to announce and

Messy and fragmented paid communities

Covid has brought on a new wave of focus on building communities. Alongside this is a strong interest in paid

Building community with email and newsletters

Today I want to address a trend! 🎉 Newsletters everywhere can be communities! 🎉

You, your community, and all the content

My early days of community building were very much influenced by marketeers and the social web. These days I’m

Mirror Your Community Flywheel

When you are challenged with growing your community, consider how you can get the word out by creating a '

How to start a community

"Rosie! I want to start a community. Tell me, what should I do?" And I be like.

Adding value by doing things together

I don’t know about you, but covid has made me rethink so much about community. And especially what community

First Study Your People

All too often I see people dive in head first into building communities. Often on impulse without fully understanding what

Events as core to building community

This is a reflection on my years doing events as part of my community building efforts. The world has definitely

Everything takes longer than you expect

Life is wild. Exciting. And tough all in one. I literally do not know how time is flying by. How

Can you create community in places like Instagram?

So this question comes up often. Would love to know the thoughts around communities being on Instagram. I don'

Creating a community container

If you can’t create an entire digital community garden, how about a container? The best community builders are often