Mirror Your Community Flywheel

When you are challenged with growing your community, consider how you can get the word out by creating a 'reflection' of your community elsewhere.

By this I mean, take a channel where your people are likely to hang out and find snippets to share, consistently and over a long period of time. The channel you choose will vary depending on your community.

I've done this for Indie Hackers on Twitter. For Ministry of Testing a similar concept has been applied with Twitter, LinkedIn, and Slack. I'd really recommend choosing one single channel to begin with and ideally one that may already be in use.

Other channels might be places like Instagram, TikTok, Reddit, Meetups and even IRL events.

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