Building communities around products

Building communities around products

Increasingly, communities are the larger parts of the marketing ecosystem, becoming one of the trending topics as of late. But when did communities only become communities for a brand's sake, and not just getting people together to bond? Can brand-driven or product-driven communities be a way to drive success? Or are they doomed inauthentic from the start? What should community builders keep in mind when building a brand community?

Today we'll be diving in and understanding the rise of product-led communities, the pros and cons behind them, and what they mean for the larger ecosystem of community builders.

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