Increasingly, communities are the larger parts of the marketing ecosystem, becoming one of the trending topics as of late. But when did communities only become communities for a brand's sake, and not just getting people together to bond? Can brand-driven or product-driven communities be a way to drive success? Or are they doomed inauthentic from the start? What should community builders keep in mind when building a brand community?
Today we'll be diving in and understanding the rise of product-led communities, the pros and cons behind them, and what they mean for the larger ecosystem of community builders.
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