Community as the result of consistent, repeated small interactions

It's a time for re-imagining how social media, audience building and community tools can work together optimally. Today we'll look through the lense of community interactions.

Viewing community through the interaction lense

Maybe if we looked at every community interaction within our reach as a building block of community we could learn to do more with what we have. Often we move too quickly on to the next thing instead of continuing to build upon the community interactions we've already invested in.

In essence, building upon community interactions is building your community flywheels. It is looking for an opportunity, or additional opportunities in everything we do.