A guide to community discovery

The future of community building relies on community discovery. This is an introductory guide to what it is and why it matters.
A guide to community discovery

In the world of community, I feel we have two big problems.

One of them is falling into the waterfall-esque trap creating too many things up front and then hoping it all works out. We still seem to be working towards 'big launches' rather than iterating.

The other is simply not doing enough research. I keep seeing it time and time againβ€”people are excited about community and they want to dive straight into the 'community tools' without thinking of all the things that are needed first.

This becomes apparent when people get stuck and ask questions like:

  • what tools should I use to build community?
  • my community is dead and conversations are just not happening, how do I fix this?
  • I've launched, what do I do now?

These are symptoms of an underlying problem that we don't truly seek to understand our people and how they fit into the visions we have.

My personal solution to this is to pitch the idea of starting any community project with community discovery.

Why community discovery?

My quick way of framing community discovery is to call it research. We're looking into things. We're trying to understand the landscape and the people around us. We want to understand their pains and challenges and learn to read their minds.

Read the full story

Sign up now to read the full story and get access to all posts for subscribers only.

Already have an account? Sign in

The Community Building Garden

We research, study and share what community building means for humanity today


Our Sponsors



Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to Rosieland.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.