Stop Measuring Community Engagement

Stop Measuring Community Engagement

👋 Hello everyone. I'm Michael Hall and I will be your guide in Rosieland today.

I want to start you off with a story about good intentions with bad outcomes.

Hopefully, everybody has seen the Disney Pixar movie Monster’s Inc. by now. In the movie, the monster society runs on energy produced by children’s screams. Even though it’s the energy they’re after, not the screams, it’s the screaming that was their primary metric, and everything about their company was organized around increasing that.

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