Moving beyond the parasocial

Moving beyond the Parasocial

For many, our goal online is to appear relatable, approachable even. It’s the reason celebrities like Chrissy Tiegen, John Mulaney and even Ben Affleck at times have all been called relatable. The early 2000’s were filled with gossip columns highlighting the fact that Celebrities are in fact just like us.

With the rise of social platforms, we lost some of the need for paparazzi + gossip columns, we only had to login and scroll away, taking in a peek of the perfectly curated aspects of celebrity lives in a very human way. The more realistic, and relatable their lifestyle — the more we bought into it.