We'll take community seriously when it's embedded into the product experience

TLDR; The best community experiences are custom built.

Here's the thing about good community: it blends in so well that you can't even pinpoint what is community and where it is happening.

It just exists. You know community is there when you walk in the door. It is part of who we are. It's how we show up. It is what we do, and don't do. Whether it's a community of place, practice or product, in great communities you can't separate it.