Community is a key and missing part of product discovery.

The deeper I dive into the world of community, the more conviction I have in the power of what communities can bring to the table from a product discovery perspective. Once you see, you can't unsee it. I want to help others see it too, maybe through some rainbow tinted glasses?

The insights are everywhere, more often in the more semi-private community conversations, the cozy web or DMs. We need to choose to look for and action the insights we have.

First, let us look at Product Discovery from a Community perspective.