How to grow your community by writing great content

👋 Hello everyone. I'm Matthew and I will be your guide in Rosieland today.

You can’t write for everyone, every time.

“You can please some of the people all of the time,” wrote the poet John Lydgate over 500 years ago, “you can please all of the people some of the time, but you can’t please all of the people all of the time.”

And so it goes when writing for your community. It’s a good thing if what you write isn’t for everyone—as long as it is for someone.