Stop Measuring Community Engagement

Stop Measuring Community Engagement

๐Ÿ‘‹ Hello everyone. I'm Michael Hall and I will be your guide in Rosieland today.

I want to start you off with a story about good intentions with bad outcomes.

Hopefully, everybody has seen the Disney Pixar movie Monsterโ€™s Inc. by now. In the movie, the monster society runs on energy produced by childrenโ€™s screams. Even though itโ€™s the energy theyโ€™re after, not the screams, itโ€™s the screaming that was their primary metric, and everything about their company was organized around increasing that.

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