On how goals and expectations change along with you
By The Creative Independent
I noticed a lot of my students, they’re creating these small communities around the music they’re doing. They’re building these little musical ecosystems. The music is different, but the community-based organic growth of the sound is very cool.
The CX 006: MRR (Monthly Recurring Relationships) with Rosie Sherry
The Community Experience
Treating a community like a business, as an investment, can be uncomfortable for some folks. But at the end of the day it's an apt metaphor: ensuring the health and longevity of a community requires a serious level of care and attention. Think about it like MRR.
MRR, or “monthly recurring revenue” is a common, critical metric that businesses key into. Well, today's guest, Rosie Sherry, says that for community-builders that's better expressed as “monthly recurring relationships.” In this episode, she explains why that is and offers an array of sound advice for.
🌤 Rosieland
- Lifetime Commitment (LTC) instead of Lifetime Value (LTV)
- How do you make money with communities?
- Using audio as a way to build community (Pro)
- Lurkers are people too! (Updated)
- A Rosieland Guide to Creating Profitable and Sustainable Communities 💰
✍️ Articles
- How Crypto Projects Like Loot are Rewriting the Playbook for Building Communities — Li Jin & Nathan Baschez
- 💯 Days of Community — Orbit
- The best hybrid event examples of 2021 — Vimeo
- How “engagement” makes you vulnerable to manipulation and misinformation on social media — Filippo Menczer, NiemanLab
- Toward Modern Fortran Tooling and a Thriving Developer Community — Cornell University
- Today’s Web3 Communities: The McMansions of the Internet — Dark Star
- A dispatch from the Substack Community team — Bailey Richardson
- Building a community: from saying it to doing it! — Marta Mainieri
- Creativity & Relevancy Flywheel — Ana Andjelic
- The Algorithm Tweaks Won't Save Us — Charlie Warzel
- I bootstrapped an online community (100DaysOfNoCode) to 250 paid members, AMA! — Max Haining
🎙 Podcasts
- 44: Localization = hard — In Before The Lock
- The Relationship Flywheel with Pablo Gonzalez — Masters of Community
- Using Tactical Urbanism to Make Your Town Stronger — The Bottom-Up Revolution is...
🗞 News
- LinkedIn launches a $25M fund for creators, will test Clubhouse-style audio feature in coming weeks — TechCrunch
- Texas passes law that bans kicking people off social media based on ‘viewpoint’ — The Verge
- Twitter Super Follows has generated only around $6K+ in its first two weeks — TechCrunch
- Telegram has seen a sharp rise in cybercriminal activities, report says — Engadget
"We humans are built to be obsessed, to be consumed by something, anything, or else we sink into nihilism.
— Bailey Richardson (@baileyelaine) September 7, 2021
This is a dangerous human: churchless, looking for something, anything to attach themselves to."https://t.co/FVQYkdOZkt
For all those who say "we need to make our community as broad as possible" - here's proof you can have a passionate community just about beans. https://t.co/UZRCANdx9i
— Evan Hamilton (@evanhamilton) September 16, 2021
Need a excellent example of community curation?
— Simon Tomes (@simon_tomes) September 17, 2021
Check out @maguay’s carefully curated tweet thread.
1. Includes a common theme
2. Amplifies individual community members
3. Offers a call to action
Love it! #100DaysOfCommunity https://t.co/9Bcjy1ZAvM
I'm so glad to see @CaseyNewton discovering and respecting how hard community building is! Casey, here are my tips: pic.twitter.com/Nl2yNRf0KG
— Evan Hamilton (@evanhamilton) September 17, 2021
this is why more companies should be run like communities, eh @rosiesherry? https://t.co/ifLBZpqlxF
— reddy2braaap 🏁 (@reddy2go) September 18, 2021
Just heard @evanspiegel say ‘competition doesn’t drive innovation, focusing on your community of customers does’ and that really hit home.
— Harry Hurst (@harryhurst) September 18, 2021
Recurring theme across all platforms:
— Andrew Claremont (@andymci) September 19, 2021
Algorithms, designed for maximizing engagement at scale, spreading bad info/content.
Troll farms reached 140 million Americans a month on Facebook before 2020 election, internal report shows https://t.co/Rp91Wupczl via @Instapaper
Today, it seems inconceivable that for much of human history, people accepted the 'divine right' of monarchs as a legitimate source of power.
— Li Jin (@ljin18) September 21, 2021
Years from now, we may look back on this era and wonder why we were accepting of autocratic companies led by 'enlightened dictators.'
I've been doing discovery work before a community launch and it has been enlightening to interview various stakeholders at the company and ask each of them, "Define the word 'community.'" Here are a few ways this has helped in my prep:#100DaysOfCommunity
— Caroline Park (@carolinejpark) September 21, 2021
Most people don't join communities for belonging.
— SPINKS | spinks.eth (@DavidSpinks) September 22, 2021
They join to solve a problem or achieve a goal.
It's only once they form relationships that they'll cite belonging as their motivation.
Lesson: to grow your community promote benefits, not belonging.
There are few things more disappointing than clicking on a brand website's 'Community' link to find an Instagram feed, some handpicked 'community stories' and a sign up form for their newsletter.
— Matt Mecham (@mattmecham) September 22, 2021
