This week in community building - Issue 44

The danger of "community-washing"

By Casper ter Kuile

My team at Sacred Design Lab and I call this 'community-washing'. The language is inspired by the term 'greenwashing' - wherein companies claim environmental brownie points without changing anything significant in their operations. Think of oil and gas companies releasing ads featuring windmills and solar panels despite massively investing in fossil fuels, for example.

The danger with community-washing is two-fold.

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