This week in community building β€” Issue 68

Fractal communities vs the magical bullhorn

By Ben Werd

A broadcast model creates a direct line from anyone with power to everyone. Theoretically, that's a beautiful, democratizing thing; in practice, it turns the protocols and assumptions underlying the broadcast medium itself into the ultimate influencer. Everyone who is trying to reach an audience falls into patterns that they know will improve their reach; they game the algorithms, which are really reflections of the values and ideas of the teams which created them. Influencers like Donald Trump game the minds of engineers and product managers in San Francisco in order to game the world.

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