This week in community building — Issue 85

Imitation as Taste

Ana Andjelic

In addition to being a great mechanism in learning how to orient, belong, and present oneself in the world, imitation is responsible for social cohesion. Social media platform TikTok is both a great metaphor and an actual example of this: its Challenges establish a sense of community, in the same way that streaming of the same music or entertainment creates a temporary bond among strangers.