This week in community building — Issue 87

May 24, 2021 2 min read

You are a network

By | Aeon

You cannot be reduced to a body, a mind or a particular social role. An emerging theory of selfhood gets this complexity

6 Ways to Design Value into Your Membership Model

Alice Kogan and Simon Heather | IDEO

In the last decade, we’ve witnessed the explosion of subscription-based “membership,” from movies, music, and audiobooks to elite global communities, razor blades, and dog food. While this phenomenon has been fueled in part by the growth of digital channels, targeted marketing, and the rise of the sharing economy, what’s ultimately driving companies across industries to adopt a version of this business model is the irresistible promise of recurring revenue and sustained customer loyalty.

In community this week

🎧 Podcasts & Videos

🗞 News

🛠 Tools

  • Beam — Create an online community platform with a fully gamified experience to keep your customers engaged.

🐦 Twitter

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