Today, someone on the internet was wrong. 😆

It's pretty surprising to see how many people only see community as the interactions (engagement, conversations and discussions) we have.

The idea that community is more than that often gets shut down.

Typically, this shows up in the defiance of saying that a newsletter is not a community. I'd argue, how can you run a community without some form of good email communication? I'm not sure it's possible.

It's funny to see people argue with such conviction. 🤷🏻‍♀️

When a community is seen as a system, then we can easily start to see that it is more than engagement, it is more than a community tool, this is siloed thinking that doesn't enable growth.

I brush it off, but also, the truth is that this kind of thinking is actually harmful, overall, to our industry. We have to get better at showing that community is more than engagement.

The truth is that community is built upon actions, engagement is important, but that's only part of the work required.

Change won't come overnight, but I'll continue to fly the community as a system flag.

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