How we are at the small scale is how we are at the large scale

In community, we often say to do things that don't scale. To start small. To get the foundations

What should Web 3 communities be called?

Moving beyond the parasocial

Moving beyond the Parasocial For many, our goal online is to appear relatable, approachable even. It’s the reason celebrities

Communities of Practice as a perfect place to grow and learn

I'm a slow thinker and this is a big reason why I believe Communities of Practice are perfect

Community Generated Content instead of User Generated Content

We've all probably heard of User Generated Content and have likely dropped that term in ourselves in our

Perhaps the goal for communities is to become relevant

I had been thinking about creativity and community recently and how I feel the two go hand in hand. When

The Community Building Iceberg

Visuals are a great way to communicate ideas and concepts. The iceberg metaphor has certainly done the internet rounds, there&

What is your community product?

So you want to be a community creator — but first, what's your community product? Understanding what works as

How do you make money with communities?

I get asked this question a lot. For some reason we think community is different when it comes to money.

In community, consider Lifetime Commitment (LTC) instead of Lifetime Value (LTV)

Here's my Rosie thought of the day.

In the evolution of the internet: let's make sure we're building an inclusive one

In the evolution of the internet: let's make sure we're building an inclusive one. As we

Community Entry Points

Recently I've been thinking about the community experience of entering a community. Often when we think about community,

Web 2 community profits do not all go to the founders

In Web 2, the profit of well-run communities does not go to the owners, it is distributed with care and

Positive reinforcement flywheels driving community habits

For those of you who don’t know — I am neurodiverse. I see a specialist twice a month who focuses

Creating a paid community flywheel with diverse pathways

You may or may not know, I have a not so secret love for flywheels. One thing I've

The need for new frameworks, models and ways of thinking

There are some things I believe with conviction. And this is one of them. It is what drives me every

Most people lie when they say they want community

It's no secret that community is hot. 🔥 In days gone by, people would respond to a trend by

Curation is only as good as its maintenance

I've been curating content for a long long time. Before it was even called curation, I was curating.

Monthly Recurring Relationships (MRR)

So, I've been tweeting about an idea of 'Monthly Recurring Relationships' as some kind of community

Live note taking — a value driven community build tactic

One thing I'm trying out these days is live note-taking at events we host at Orbit. I'

Community growth comes from repeatability

When we think about community and the seduction (or pressure) for growth, how can we create mental models to help

How my Community Initiatives team runs no-code experiments that drive real, statistically significant results

Rosie asked me to share this story that I shared on Twitter originally, and who am I to say no

Be an infinite community player

I stumbled upon this article this week — a sort of reflection and action statement to Finite and Infinite Games, and