When building community, go narrow and deep

Often, our ambitions get in the way of real community building. We dream of big things. Of how the world

The Future of the Community Creator Economy

“I have a bad feeling about this…” To most people, this is a phrase that you wouldn’t think twice

Media organizations should become more reliant on not only membership, but also community as more than just a business model: it’s a way of functioning as well.

Why? It allows for more relationships and nuance than we currently have in our media environment. Through the power of

The future of professional community roles

I've never liked the job title 'community manager', but until recently it felt like there weren&

Community is everywhere, but is it in your user experience?

It's true, community can't be contained to a single forum, chat, or event. It often lives

Try starting with a micro-community

This post is Monica Lent inspired. 🙌

What comes first? Persuasion or Community?

"Convincing someone to change their mind is really the process of convincing someone to change their tribe. If they

Communities bring opportunities

One of the biggest questions and challenges of communities is deciding what brings value. Without value, people naturally won'

Change my mind: Marketing should report to community

The Rosieland crew was chatting in our internal Rosieland Slack, when Rosie captured and tweeted one of my off-the-cuff comments:

Calling 'Community' the 'New Marketing' is an offense to our profession

Ok, I know community is the new 🔥hot 🔥 cool thing. Everyone wants community. It's the new marketing, apparently.

Nomadlist is paying $5k per month for Slack

The role YouTubers, streamers, and gamers played in the community creator economy

These days, when we think of the community creator economy, we often think of a newsletter’s slack channel, a

Supporting People, Programs, and Products with Community

Let's talk about building community strategies that support an organizations people (the team), programs (from marketing to education)

Before you start a community

I wrote recently about obsession of being community-first and thought it would be worth diving more specifically into to the

It doesn't have to be community-first

As much as I love community building, I'm here to be a skeptic too. With all the hype

Building a Brand Community Strategy

200+ Minimum Viable Community Ideas (MVC)

We’re almost midway through our Rosieland Community Building cohort and we thought the results of a collaboration activity would

Recruiting as a business model

I've been aware of, and been an (admittedly inactive) member of Elpha for a while now. I knew

A community vision is better than a community idea

The whole thing of ‘validating an idea’ is thrown around so much in the startup and indie world. I nodded

What we can learn from Communities Gone Wild

Communities aren’t something that should be taken lightly — while yes, communities can be glorious, happy places to be, if

Just because you run a community focused business, it doesn't mean you can't pay people who help you build it.

I had strong ethics when building up Ministry of Testing and always felt uncomfortable asking people to do stuff without

Seven lessons from a legend: Big news gave us some big insights

Team Rosie here (Ali, Danielle, Erin, Leo). We’re so proud of Rosie Sherry—she continually shows us what courage,