Resources
View allAsk the same question in many different locations
Conversation is important, but constant conversation is dangerous
We can all learn to pass the mic
Create digestible summaries
How do you facilitate turn-taking in community conversations?
How community debt hinders our progress
When we look at community through the lense of a community flywheel, anything that stops, slows or hinders our community
See it, say it
Wherever people come, community naturally arises
The 80/20 conversations rule of community
When we think about building community we can fall into the trap of overly focusing on conversations. This doesn’t
Are you talking into the void?
Are you even a community builder if you haven't sent out a message and all you heard were
One month into our Rosieland community migration
A community migration very much feels like creating a home. You have an idea of how things will look. Where
A Curated Guide to Community Care
🐰 I fell down a rabbit hole and resurfaced two days later with a curated guide on Notion. The world talks
The Art of the Community Cross-Post
There's nothing like a good old community migration to get me to re-think how to build community. One
Some ways I enjoy "teaching" in community
I've been designing Glitter, the Rosieland "community space" and I love approaching community with a learning
🏖 Let's meet at the Rosieland Retreat
We're going on a one-day Rosieland Retreat. I've been in procrastination and social anxiety mode on
Reframing what scaling a community means
For my Rosieland efforts, I feel it is part of my duty to question the status quo. Just because something
🌈 How to Build a Parallel Community
Creating a Parallel Community means investing into building and replicating your community culture in distributed channels, or locations other than your main 'community home'.
How Andy Claremont leads product communities
We continue our Rosieland Community Interview series with Andy Claremont, Head of Community at Glide. Glide makes it easy to
We learn by processing
Community is a key and missing part of product discovery.
The deeper I dive into the world of community, the more conviction I have in the power of what communities
The Town Hall Analogy
When I get talking to people about community and problems I see existing in the world, I often bring up
It's not about ROI. It's about making it make business sense
I don't know about you, but the term "ROI in Community" freaks me out. I don&
How Marie Poulin went from designer to Notion Mastery community founder
We continue our Rosieland Community Interview series with Marie Poulin founder of Notion Mastery. Notion Mastery is a hybrid course
Services as a Community Business Model
🙏 A big thanks to Chauntelle Lewis, Stephanie Baiocchi, Karina Mikhli, Sara Saunders, Val Mercandante and Camile Silva for attending and
How Dru Riley went from software developer to Trends Pro community founder
We continue our Rosieland Community Interview series with Dru Riley, Founder of Trends.vc and the Trends Pro Community. Trends
Would you rather?
I'm a big fan of questions in community, but my dissatisfaction comes when they don't provide real support, exploration, learning or connection opportunities.
Offer digestible summaries
Community is increasingly becoming responsible for more types of community generated content. Perhaps in the past the majority of our content was contained with forums and social. These days, depending on the team set up, we need to widen our thinking of the content we could be creating.
How do you facilitate turn taking in community conversations?
Turn-taking is where people speak one at a time, it sounds simplistic, but this approach can be adapted to the communities we build.
How Lexi Kakis leads the Uncovered Community for unsolved missing and murder cases
Next up in our Rosieland Community Interview series we connected with Lexi Kakis, Community Engagement Manager for the Uncovered Community.
LinkedIn Audio Spaces as a Community Strategy
This is a story about kickstarting LinkedIn audio spaces in Rosieland. I'm sharing what I'm doing
Five things community builders can do to battle the myth of self-sustaining communities
Design for Belonging: a Notion resource
Welcome to my belonging and othering notes from the book Design for Belonging by Susie Wise. Please check out the
Learning to follow conversations meticulously
We do research before starting businesses, it would be daft not to! It doesn't guarantee success, but it
See it, say it
A community tactic to help us take action on what people feel and need.
Making following conversations easy, a Substack example.
How Taylor Harrington turned a lifetime of community building into a Head of Community role
We continue our Rosieland Community Interview series with Taylor Harrington, Community Manager for Groove. Groove is a social app bringing
Nothing stands still and the need for a continuous community approach

How to think about co-creation in community
Co-creation in community can be powerful, but it also comes with misunderstandings. We often think co-creation as a quick and easy win. The reality is it is perhaps the hardest thing to pull off.
Community builders should stop seeking permission and feedback

Community Business Models - A Guide to Community Sponsorship
This series of guides aims to dive deeper into each of the 10 Community Business Models. Here we will take a look at Community Sponsorship: design considerations, approaches, pricing, tactics and tips.

How Kt McBratney went from marketer to co-founder and Chief Community Officer
We continue our Rosieland Community Interview series with Kt McBratney, co-founder of OwnTrail. OwnTrail “offer tools, connection and support for

Community Knowledge Management (CKM) — The missing piece to our community efforts
I'm a bit of a productivity and Personal Knowledge Management (PKM) geek. I wouldn't call myself

Fractional Chief Community Officers
What they are and why you might want to consider them In recent years, the role of the community manager

We'll take community seriously when it's embedded into the product experience
TLDR; The best community experiences are custom built. Here's the thing about good community: it blends in so

You Know It’s Not the Same As It Was: Job Hunting for Community Roles in 2023
🌈This post has been submitted anonymously by a community member as a way to share their recent experiences in hunting

Community Business Models - A Guide to Community Memberships
A deep 5000 word guide to building a community membership.

How Femke built a design community around her expertise
Welcome to our new Rosieland Community Interview series. We sat down with Femke, a product designer, educator, mentor and founder

Community 2.0
All the excitement around community over the past 3 years and I still think we're in it'

Continuous Community Interviews — Always be interviewing with sincere curiousity
We’re in an age where community has to get better at proving our worth to the rest of the

Regenerative communities are community-led communities

Workshop Series - Community Business Models
In this series, we'll explore 10 Community Business Models, one in each session. Community businesses need a different mindset, one that puts their people at the heart of decision making. Available to paid members.

A Guide to Community of Practices
🌈This guide is a starting point for further conversations and learning opportunities. Communities of practice are groups of people who

Workshop - How to talk about community building
🔮What does community building actually mean in our world today? And how can we get better at talking about what

🗓 Community Chat

Community engagement is so 2022. Here are 10 things you should obsess over instead.
☀️ Hey everyone! It’s time to encourage some better community habits! I recently asked what was “so 2022 in community

I created social networks within our community Slack
🌱 Amidst the chaos and my personal increased general dissatisfaction with social media I had a seed of an idea. I

🌈 Join us for Rosieland Masterminds, starting in January.
We're bringing Masterminds to paid members of Rosieland.

Community as the result of consistent, repeated small interactions
It's a time for re-imagining how social media, audience building and community tools can work together optimally. Today

Co-creating a community curriculum. Step one.

Community Discovery Collective - December 2022
Notes and the recording from our Community Discovery Collective.

Community Job Descriptions Database
👋 Hello from Rosieland This is a database of real community job descriptions that have been published by companies. I created

How to grow your community by writing great content
👋 Hello everyone. I'm Matthew and I will be your guide in Rosieland today. You can’t write for
![[Notion Template] A guide to creating your own Community Journal](/content/images/size/w100/2022/11/communityjournal-2.png)
[Notion Template] A guide to creating your own Community Journal
A Notion template to help you get into the habit of taking note of all the important community activities. ❤️

The AAR Community Maintenance Framework to help you keep a lean community machine
A community philosophy I live by is that we need to think about community maintenance, constantly.

What is a community tool?
🔥 What makes a community tool is such a spicy and debatable topic, one that continually gets me fired up. The

Community Discovery Collective - October 2022

The case for the Community Executive Officer
I love giving new names to community things, it’s become a habit of mine over the past couple of

10 Community Business Models
🌈 We take a deep dive into what makes a business a community business and list out 10 actionable ways of thinking about business models.

The Scheming Community Flywheel
🌈 Learn how to take a positive scheming mindset to create and build upon community growth.

A Curated Guide to Community Code of Conducts
🌈 A Notion resource of Code of Conducts to inspire you to create your own.

Community Discovery Collective - Sept 2022
🌈 Notes and recording from our Community Discovery Collective Meetup

The Input Output Community Funnel
🌈 In community we focus alot on the inputs, however the outputs is where the magic happens!

Freemium community as a strategy
🌈 You've heard of free and paid communities, but what about freemium communities?

Stop Measuring Community Engagement
👋 Hello everyone. I'm Michael Hall and I will be your guide in Rosieland today. I want to start

Community Building Podcasts
🌈 Looking for community podcasts? We've curated and actively maintain a list for you.

How to capture in community
Capture community as a community discovery process. ❤️

📌 Maybe your community needs a bulletin board

Building in community
Many of us know about building in public, but what about building in community? The lines between them are blurry,

Continuous conversations

I'm building a portfolio of communities

The answer to building a great community is not conversations

Are forum platforms dead?
👋 Hello everyone. I'm Matt Mecham and today I will be your Rosieland guide. It feels that every other

Reframing community introductions
I recently experienced something in a community that has stuck with me. I can't forget it.
![Community Discovery Collective [2]](/content/images/size/w100/2022/08/communitydiscoverycollective.png)
Community Discovery Collective [2]
Host > Hero
The world is incredibly influencer-y.

To build community, work within your ecosystems
Content probably matters more than we think
On platforms doing the heavy marketing lifting
I'm using Substack as an example as I personally classify it as a tool that is great for

Audience to community: a community discovery take
We need more examples of independent and sustainable communities
These days I feel better about building in community rather than building-in-public
Valuing conversation

The community experience flywheel
Communities do a lot of good work, but often don't get the credit for it. This is a

A guide to curation in community
👋 Hello everyone. I'm Kourosh and I will be your guide in Rosieland today. I've been thinking

A look inside a sales community

A guide to community discovery
The future of community building relies on community discovery. This is an introductory guide to what it is and why it matters.

The community engagement trap
The community industry has a problem and it comes in the form of an unbalanced emphasis on "engagement"

Community activities — the things we do in community
Community activities are the things people do within community. This is a list of activities I've been creating for the courses I've been doing and I plan to continue curating.
A handful of micro-communities
The future of publishing is focusing on slow and community driven growth
The end matters
I never planned 100+ meetups across the globe
The Future of Community
Empowering people.

A guide to community flywheels
This is your one-stop guide to everything you need to know about community flywheels.
No one framework

Community pairing as a strategy
Community pairing, for me, is coming together to do things as a pair. However, when we build community we can expand this concept to have a wider reach too.

Conversations before community
A phrase that is often thrown about these days is 'community first'. I'd like us to consider taking a little step back and encourage conversations before community. So really I'm thinking — it should be conversation first, not community first.
![Community Marketing [Recording + Slides]](/content/images/size/w100/2022/04/CleanShot-2022-04-06-at-19.26.42@2x.png)
Community Marketing [Recording + Slides]
In this presentation, I dive into the concept of Community Marketing — as community builders we need to develop strategies to promote and grow our communities separate to how the entire business may operate.

Let's Build a Culture of Valuing Community Experience
The future of education and personal development is in community of practices. I'm 10000000% convinced. Though the path

To start a community, create a surround system
I was speaking to someone recently who has had a few stop-start situations with their community — as in they are

Come for the community, stay for the Community Cam
I started The Indiependent community recently. It's still early days yet, we are six weeks in, but signs
Communities are transformational

Rosie's Community Questions
Rosie loves posting questions on Twitter. This is a collection of them. ❤️

How can we be more intentional about enabling member discovery?
One thing I've been thinking about recently is how our understanding of our members impacts how we can

Reflections on Building in Public with Arvid Kahl
Rosie and I have taken on a sort of bonkers challenge — 100 days of Twitter spaces, and today was one

Community growth specialists are the future of community
We’re facing an exciting time in the community industry. New challenges arise as interest grows in the work we

🔍 We're Going on a Community Journey
We're going on a community journey. We're going to create a special one. What a beautiful

I started a community where you get kicked for inactivity
As a community builder finding people who will really participate in a community is hard. I'm a member

Maybe it's time to bundle things up again
I'm always thinking about tools. I'm not coming here with solutions, just my rambling thoughts.
🧹 Some things you can tidy up in your community
Community debt is real. It is where you prioritize community activities that will later impact the community experience in the
A quick look at Spotify Greenroom
Don't steal attention. Create what is right.
As we go into 2022, let us think of sustainable and healthy ways to build community. Even more so as
Communities are too noisy
One of the biggest complaints I hear about communities are that they are too noisy — members enter a community, try
Learning in community — an introduction
The future of education is in community. I'm convinced. Now I just need to prove it. 😅 I'
Exploring Obsidian as a community knowledge management tool
I'm a bit of an avid reader and have been told I have divergent interests more than once
What communities have you been in a long while?
When we think of communities — we often think about new communities I'm curious to know, what communities have
Roblox has no ethics as a company and a community
Thanks to Mark for sharing about Roblox, it gave me the nudge to write some notes about it, a habit
Keeping it real with the meh-taverse
Erin and I just hosted a Twitter Space on the Meh-taverse vs IRL.
NFTs feel like (expensive) growth hacks.
Retraining ourselves in community
Much of my thoughts around community are inspired from what I find through 'rosie research'. Here's
Tackling community debt — What if we kicked out inactive community members?
I've been thinking a lot recently about community debt and how this can be a more considered part
Building Web3 Communities in Discord
As a community builder who has been diving into the web3 area three months ago, I want to share some
Creating a mindset of community before profit
Steve Jobs put product before profit, Rosie puts community before profit.
Community is the way
Building a Community on Lifetime Membership
ℹ️ Updated July 2023 👋I recently updated Rosieland membership to include Lifetime access to the community and events. I used

When you're starting a community, really you are designing one.
I had been thinking about what it means to design a community. Some people say community can't be
Social Audio 101 - A Twitter Space Discussion
I jumped onto a Social Audio 101 Twitter Space, it was really good with lots of takeaways. Let me know
A Guide to the Community Creator Economy
What is the community creator economy? The community creator economy is a subsection of the creator economy that specifically focuses
How we are at the small scale is how we are at the large scale
In community, we often say to do things that don't scale. To start small. To get the foundations
What should Web 3 communities be called?
Moving beyond the parasocial
Moving beyond the Parasocial For many, our goal online is to appear relatable, approachable even. It’s the reason celebrities
Communities of Practice as a perfect place to grow and learn
I'm a slow thinker and this is a big reason why I believe Communities of Practice are perfect
Community Generated Content instead of User Generated Content
We've all probably heard of User Generated Content and have likely dropped that term in ourselves in our
Perhaps the goal for communities is to become relevant
I had been thinking about creativity and community recently and how I feel the two go hand in hand. When
The Community Building Iceberg
Visuals are a great way to communicate ideas and concepts. The iceberg metaphor has certainly done the internet rounds, there&
What is your community product?
So you want to be a community creator — but first, what's your community product? Understanding what works as
How do you make money with communities?
I get asked this question a lot. For some reason we think community is different when it comes to money.
In community, consider Lifetime Commitment (LTC) instead of Lifetime Value (LTV)
Here's my Rosie thought of the day.
In the evolution of the internet: let's make sure we're building an inclusive one
In the evolution of the internet: let's make sure we're building an inclusive one. As we
Community Entry Points
Recently I've been thinking about the community experience of entering a community. Often when we think about community,
Web 2 community profits do not all go to the founders
In Web 2, the profit of well-run communities does not go to the owners, it is distributed with care and
Positive reinforcement flywheels driving community habits
For those of you who don’t know — I am neurodiverse. I see a specialist twice a month who focuses

A guide to building a Minimum Viable Community (MVC)
👋 Hello, this is the first of a series of guides on important topics for community builders. In the product and
Creating a paid community flywheel with diverse pathways
You may or may not know, I have a not so secret love for flywheels. One thing I've
The need for new frameworks, models and ways of thinking
There are some things I believe with conviction. And this is one of them. It is what drives me every
Most people lie when they say they want community
It's no secret that community is hot. 🔥 In days gone by, people would respond to a trend by
Curation is only as good as its maintenance
I've been curating content for a long long time. Before it was even called curation, I was curating.
Monthly Recurring Relationships (MRR)
So, I've been tweeting about an idea of 'Monthly Recurring Relationships' as some kind of community
Live note taking — a value driven community build tactic
One thing I'm trying out these days is live note-taking at events we host at Orbit. I'
Community growth comes from repeatability
When we think about community and the seduction (or pressure) for growth, how can we create mental models to help
How my Community Initiatives team runs no-code experiments that drive real, statistically significant results
Rosie asked me to share this story that I shared on Twitter originally, and who am I to say no
Be an infinite community player
I stumbled upon this article this week — a sort of reflection and action statement to Finite and Infinite Games, and
The relationships you have — boundaries as community builders
Do you ever feel, just.... tired? And you want to be an introvert and not talk to anyone? (wow, you&
Athletes will lead the Community Creator Economy
This past week, many organizations jumped into action given recent NCAA rule changes, but what does this mean for the
The goal of community is not engagement
I've spoken about visions and not ideas in the past and how important it is to work towards
Joyful spaces to discover together. 💭✨
When I think of what drew me to various communities: it is the shared experiences of joy and discovery. Whether
Rosieland
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Rosieland Roundup 245 — Forums, arguments and kid friendly digital third spaces
Rosieland Roundup 244 — Organizing, community rounds, community data protection
